More than 570 speakers present valuable insights with more than 250 hours of programe, to stimulate thought and encourage creativity and innovation. The dmexco Conference 2017 sets the key trends and themes that the global digital economy will have in the next few years. The complete program of the dmexco Conference 2017 is now available here.
At the dmexco Conference 2017, the dmexco visitors will have a pool of concentrated knowledge and great names from marketing, media and technology. Most important personalities and brands along with the most exciting newcomer and start-ups of the global digital economy will be presenting key trends and issues, and visualizing the full diversity of current and future digital business.
The key impulses, strategies and prospects for the coming months will be presented by keynotes of the world’s largest advertisers, the most influential technology companies, the most exciting publishers and most innovative agencies. Among them were Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Bob Lord (IBM), Bob Greenberg (R / GA), Alison Lewis (Johnson & Johnson), Susan Schramm (McDonalds), Tim Kendall (Pinterest) Marc Mathieu (Samsung) and B. Bonin Bough.
Efficient strategies for successful digital business
The demand for a changed mindset and new skills in the age of transformation are addressed by LinkedIn’s co-founder Allen Blue in the opening summit “Lightening the Age of Transformation: Do we need a new mindset?” or Mozilla’s CMO Jascha Kaykas-Wolff in the leadership Debate “Digital Mindshift: From Pure to Mindful Marketing Business”. Current challenges in the future transformation management are discussed by Christian Schmalzl (Ströer) and Matthias Schrader (SinnerSchrader).
Nigel Morris (Dentsu Aegis Network), Matt Lodder (R / GA), Mark Singer (Deloitte), and Caroline Foster Kenny (IPG Mediabrands) will be explaining how agencies need to be successful in the future “. A critical look at current digital developments is being made by personalities such as Jack Dorsey (Twitter), Suresh Vittal (Adobe), Sabine Eckhardt (ProSieben), Sir Martin Sorrell (WPP), Martin Lütgenau (BurdaForward), Susanne Kunz (Procter & Gamble) Maike Abel (Nestlé), Florian Adamski (Omnicom Media Group), Mark Thompson (The New York Times), Philipp Welte (Burda), Martin Ott (Facebook), Rasmus Giese (UIM), Katja Reis (Zenith), Sascha Jansen Omnicom Media Group) and Philipp Markmann (L’Oreal).
New Business Perspectives of Connected World
The potential offered by the connected worlds for new consumer experiences is demonstrated, Such as Dieter May (BMW) and Rik van de Kooi (Microsoft), entitled “Connecting the World”. Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital) and Rosa Riera (Siemens) are taking aim at the new branding potentials through Virtual Reality. In the “Voice Lab” with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft), everything revolves around the current mega trend Voice Control.
Valuable insights of well-known influencers
From the outsider to the superstar: Due to their authenticity and proximity, social influencers have become coveted partners of the advertising industry. What Influencer Marketing is all about, the influencers and business insiders explain at the dmexco. Among them are national and international top stars such as Rachel Levin (RCL Beauty 101, 12 million followers on Youtube), Felix von der Laden, Reza Izad (Studio71), Sir John Hegarty (BBH), Aline Santos Ferhat (Unilever) Philippe von Borries (Refinery29), Verena Hubertz (Kitchen Stories), UK TV star Stevie Johnson (Open Influence) and Lindsay Kaplan (Casper).
Artificial Intelligence conquers marketing
AI is becoming the leading topic in our business: artificial intelligence enables personalized advertising, customized content and automated processes. This changes and changed digital marketing fundamentally. In the Opening Keynote, Bob Lord addresses the connection of Artificial Intelligence and Creativity. With Beck Kloss (eBay), Jordan Bitterman (IBM Watson Content & IoT Platform), Rajeev Goel (Pubmatic) and Babak Hodjat (Sentient) in the Leaders’ Talk it’s all about the game changer AI . The growing importance of AI for brand communication is explained by Shiseido’s CDO Alessio Rossi. What role artificial intelligence can play in the overall marketing transformation, discuss, a. Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lerman (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla) and Philipp Justus (Google).
Equality is an important success factor
Strong women and the digital business go hand in hand. Carolyn Everson (Facebook) and Bessie Lee (Withinlink) will be discussing the career chances for women around the world at dmexco. Dana Anderson (MediaLink), Kim Kadlec (Visa) und Alissia Hatch (Deloitte) are taking seat at the “Women’s Leadership Table”, discussing the new possibilities offered by companies from the diversity focus. Other leading managers at dmexco 2017 are, for example, Claudia Willvonseder, Julia Jäkel, Margit Wennmachers, Alma Lipa, Franziska of Lewinski and Jean Lin (Isobar).
Innovations and start-ups
Thrilling storytelling innovations include the “Storytelling Experience” with Jon Collins (Framestore), Jeff Gomez (Starlight Runner) and Ann Rubin (IBM). The mega-trend blockchain is undergoing a “Tech Check” by Lou Severine (NYIAX / NASDAQ), Shermin Voshmgir (BlockchainHub), Dr. Mark Grether (Sizmek) and Curt Simon Harlinghausen (Publicis Media).
Further innovations promises the great finale of the first “dmexco and Procter & Gamble Start-Up Hatch”
The new dmexco start-up competition with 20,000 Euro prize money with Sophie Blum (Procter & Gamble), Christoph Schuh (Lakestar), Florian Heinemann (Project A Ventures), Terry Kawaja (Luma Partners) and Bessie Lee (Withinlink) in the jury.
Creative highlights and specials
Exciting touchable digital worlds are presented by Thomas Hoger (3spin) and Michael Zawrel (Microsoft) in their live demo “How Holograms will change marketing (and our life) forever” and Meabh Quoirin (Foresight Factory) and Simon Gosling (Unruly) with their Demo House “The Future at Home”.
Pure Inspiration at the dmexco Conference 2017 is being offered by the exceptional performances of Stewart Copeland (Founder & drummer of the band “The Police”), Thomas Reiter (former Astronaut & ESA coordinator) and David Meza (Chief Knowledge Architect NASA) which have a slightly different Look at the current digital trends.
Eating & Drinking
Enjoy delicious food and drinks, offered by favoured restaurants and hip bars in Cologne.
Cologne is one of Germany’s gastronomic highlights. From venerable breweries offering unique Kölsch beer and typical Cologne delicacies to first-class restaurants – in excess more than 3000 public houses, restaurants and breweries.
In the evening
Discover famous locations as well as small places, where sometimes even celebrities are to be seen.
Berlin is offering ideal places for relaxing after a hard working day. But there are also alternatives: cosy clubs, famous scenes or nice attractions. Enjoy a dazzling night life, which leaves nothing to be desired.