Geislingen / Steige – For many years, WMF Group’s commercial coffee machines have defined industry standards in terms of quality, user-friendliness and technology. The fact that the WMF brand is among the champions of the market segment is demonstrated not only by the recently published world market leader index 2017.

In addition, the Geislinger premium manufacturer will once again demonstrate how the possibilities of digitisation lead to highly personalised customer experiences. Embedded in two new machine models for the office and high-performance area, the trade visitors get a new understanding of operating comfort.

The basis for this are intuitive touchpoint concepts for operators, users and guests. Also the upstream and downstream machine processes around purchasing, controlling, monitoring and service are optimally supported by further developed, web-based telemetry technologies. The Intelligence of the two new fully-automatic machines is also proved by their modular design, as well as their flexibility and cost-effectiveness.

“The innovation culture of tomorrow will grow beyond the product itself. It is not about the battle of the functionality buffet, but about understanding and encircling the customer’s world. The WMF brand stands for “Customer Centricity” and is concerned not only with machines and their technology but also with the value-added processes and business concepts of our customers, “says Frank Göltenboth, WMF Group Development Manager for Coffee Machines.

About the WMF Group

The brands of the WMF Group have been the best cooking, drinking and eating culture for more than 160 years. Every day more than 100 million people use the products of WMF, Silit and Kaiser to prepare, cook, eat, drink and bake at home. Or they can enjoy coffee specialities and dishes made with WMF, Schaerer and Hepp products in the gastronomy or hotel industry. It is the passion of our employees to bring people together, be it at home, on the road or in the upper gastronomy, to give them precious and delicious common moments. And with products that, thanks to their excellent design, perfect functionality and best quality, make for a culinary experience. Our traditional company was founded in 1853 in Geislingen an der Steige. Almost 6,000 employees provide culinary enjoyment from more than 40 international locations. The WMF Group generated sales of EUR 1.061 billion in the 2015 financial year.