Representatives from India’s agriculture ministry, farmers’ organizations, consultants and academics took part in a special presentation about the Agritechnica 2017 trade fair. The presentation took place at Punjab Agricultural University, Ludhiana, on 27 June. DLG (German Agricultural Society), which organizes the Hanover-based AGRITECHNICA exhibition, welcomed about 60 participants to the meeting, which was held in conjunction with the Indian office of the VDMA (German Engineering Federation) and the Punjab State Agricultural Implements Manufacturers Association (PSAIMA).

This exclusive AGRITECHNICA presentation followed DLG’s attendance at Field Days India, which took place at the end of January this year, and reinforced the fact that the Indian agricultural industry is important for AGRITECHNICA because of its high exhibitor and visitor contingent. In 2015, 38 Indian exhibitors took part in the trade fair, which included an Indian pavilion. Many hundreds of farming experts from the country also attended AGRITECHNICA to find out about the latest agricultural developments.

The AGRITECHNICA presentation in India, which was moderated by the PSAIMA’s general secretary, Mr. Rajdeep Singh, heard from the head of Punjab Agricultural University, Dr. G. S. Buttar, who welcomed the participants to the campus; the president of the India’s Agricultural Machinery Manufacturers Association, Dr. Baldev Singh Amar, then discussed the current state of affairs in the Indian agriculture machinery sector.

Mr. Rijoy Sengupta of VDMA India talked about the development of the organization’s Indian branch, and Mrs. Angelina Laas of DLG explained how the attendance of high-caliber manufacturers with their latest innovations had contributed to AGRITECHNICA becoming the world’s largest agricultural machinery trade fair.

Mr. Gunig Singh Grewal of BJ Farms, which is the largest potato producer in the Punjab, also addressed the meeting and said he was convinced that anyone who needed to invest in modern agricultural technology would find a visit to AGRITECHNICA of great value.

The combination of high population growth, limited land for expansion in farming, low yields and rising labour costs are propelling demands for mechanization in India, and the country’s agricultural equipment market, estimated to be worth eight billion euros in 2015, is expected to grow at eight to 10 percent annually through to the end of this decade.

It is hardly surprising, then, that AGRITECHNICA is a popular destination for visitors from the country as it offers an unparalleled range of solutions well-suited to Indian agriculture. They can discover for themselves the latest and most comprehensive range of equipment and solutions, from tractors and harvesters to implements for cultivation, sowing, fertilizer application and crop protection.

AGRITECHNICA 2017 takes place from 12-18 November at Hanover’s Exhibition Grounds. More information for both visitors and exhibitors can be found online at:


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